What is included in the complete branding package?

The package covers logo design in all required formats, a professional color palette, a typography system, brand guidelines document, social media templates for Instagram, Facebook and LinkedIn, business card design, email signatures, and digital brand tokens for developers. Everything you need to present a consistent identity across every touchpoint.

How many logo concepts will I receive, and how many revisions are included?

We present two to three distinct logo concepts after the initial discovery and research phase. Once you select a direction, we include up to two rounds of refinements to ensure the final design is exactly right for your brand.

How long does a branding project typically take?

A full branding project from discovery session to final delivery usually takes two to four weeks, depending on the scope and how quickly feedback is provided. Rushed timelines can be accommodated for an additional fee.

What file formats will I receive for my logo?

You receive vector files (SVG, AI, EPS) for unlimited scalability, plus PNG and JPG exports in multiple sizes for web, print, and social media use. You own all files outright with no licensing restrictions.

Can you refresh an existing brand without starting from scratch?

Absolutely. If you have an existing identity that needs modernizing, we can work within your current equity — refining the logo, updating the color palette, and creating new guidelines — rather than building everything from zero.

Branding That Stands Out

Branding and visual identity — We create complete brand identities that make your business look professional and trustworthy. From logo design to brand guidelines, we deliver everything you need for a consistent visual presence.

Design Service

Written by Ing. Hlib Yarovyi, Founder · Updated Jul 2026

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7: Days delivery
3: Revision rounds included
5+: Brand assets delivered

What You're Actually Buying With a Branding Project

A branding project produces a logo, a color palette, a typography system, and a brand identity kit — the reusable set of rules and files that make every future touchpoint, from a business card to a website to a social post, look like it came from the same company. It is not a single image; it is a system other people can apply consistently without asking you what shade of blue to use.

Pricing starts at $500 / €460 for a focused identity package covering logo, color, typography, and core guidelines. Larger scopes — extended asset libraries, packaging, multi-brand systems — are quoted separately once the core identity direction is agreed.

We work with founders and small teams who need a professional identity now, not a six-month brand strategy engagement. The process is compressed into a small number of structured stages, and you leave with files a developer or print shop can use immediately — no proprietary formats, no software lock-in.

Complete Branding Package

Logo Design

Unique, memorable logo in multiple formats and variations for all use cases.

Color Palette

Professional color system with primary, secondary, and accent colors.

Typography System

Carefully selected font pairings for headings, body text, and special uses.

Brand Guidelines

Complete documentation on how to use your brand elements correctly.

Social Media Templates

Ready-to-use templates for Instagram, Facebook, LinkedIn posts.

Business Card Design

Professional business cards that make a great first impression.

Email Signature

Branded email signatures for your team.

Digital Brand Tokens

CSS variables and design tokens for developers to use.

Why Professional Branding Matters

Stand Out

Differentiate yourself from competitors with a unique identity.

Build Trust

Professional branding makes your business appear credible and reliable.

Stay Consistent

Maintain a cohesive look across all marketing materials and touchpoints.

Who This Service Is For

Founders Launching Without an Identity

You have a business, a product, or a service ready to sell, and a name — but no logo, no consistent colors, and nothing that looks the same twice across your website, invoices, and social profiles. A first identity gets you to a consistent baseline fast, without waiting for a bigger strategy engagement you don't need yet.

Businesses Rebranding an Outdated Look

The current logo was made years ago, possibly by the founder in a free tool, and no longer matches the quality of what the business actually delivers. A rebrand closes that gap without requiring you to relearn your own company. We keep whatever recognition the old mark has earned and rebuild the execution around it, rather than discarding years of familiarity.

Teams Handing Design to a Developer

You need a brand system a developer can implement directly — CSS variables, exact hex values, a defined type scale — rather than a static PDF that gets reinterpreted differently every time someone touches the site. Handing over structured values instead of a picture of a color swatch removes a whole category of back-and-forth during implementation.

Multi-Founder or Investor-Facing Businesses

Pitch decks, data rooms, and partner-facing materials read as more credible with a consistent visual identity behind them. This is often the point at which a business first invests in branding rather than continuing with a placeholder logo. Investors notice inconsistency in small details faster than founders expect, and it becomes a proxy question for how carefully the rest of the business is run.

Why cheap logos cost more later

A five-dollar logo from a marketplace or an AI generator looks like a logo. It rarely functions like one — and the difference shows up months later, at the worst possible time.

The failure mode is predictable: a business buys a quick logo, uses it for a year, and then hits a wall the first time it needs the file in a format nobody delivered — a vector file for a sign company, a horizontal lockup for a sponsor banner, a single-color version for an embroidered polo. What looked like a finished deliverable turns out to be one JPG with no system behind it, and the business is back to square one at a worse time than the original project, usually with a deadline attached.

A proper identity kit exists precisely to prevent that scramble. It includes every format and variation a business is realistically going to need, plus the color values and type choices documented well enough that a printer, a web developer, or a new hire can use them correctly without asking. The guidelines document is not a formality — it's what keeps the brand looking like one brand as more people touch it.

This is also why a rebrand often costs more, in money and disruption, than getting the identity right the first time. Every touchpoint built on the old logo — the website, the signage, the packaging already printed — has to be updated once a new one arrives. A $500 identity project done properly at the start is consistently cheaper than a full rebrand two years in, once the old logo is already stamped on everything.

What separates a logo from a brand identity

A logo is a mark; an identity is a system

A logo is one image. A brand identity is the set of rules that determines how that image, and everything around it, behaves across every context it will ever appear in — a website header, a shrunk favicon, a black-and-white fax, an embroidered patch. Most of the actual design work in a branding project happens in defining those rules, not in drawing the mark itself.

This is why a proper identity project produces a guidelines document alongside the visual files. The guidelines answer the questions that come up six months later — can the logo go on a red background, what's the minimum size before it becomes illegible, which of the two logo variants goes on a dark photo — before anyone has to guess and get it wrong.

Without that system, every new touchpoint becomes a fresh design decision made by whoever happens to be building it that week — a freelancer, an intern, a print shop's in-house designer — and small inconsistencies accumulate until the brand looks like it belongs to five different companies.

Why the color and type system matters more than the logo itself

Most people notice the logo and underrate the color palette and typography, but in day-to-day use, those two elements do far more of the recognition work. A website, an invoice, and a social post rarely all show the logo prominently — but if they consistently use the same colors and the same type, they still read as the same brand at a glance.

This is also where cut corners show up fastest. A color palette defined only as "that blue" with no exact hex value drifts slightly every time someone new picks it — the website blue, the presentation blue, and the printed-brochure blue all end up subtly different, and the inconsistency is more noticeable than most people expect once it's pointed out.

A defined system with exact values and font files handed over as design tokens closes that gap permanently. A developer implementing the website and a print shop producing business cards are working from the same source, so the brand looks identical whether someone encounters it online or on paper.

How We Design a Brand Identity

The process moves from broad exploration to a locked, applied system in a fixed number of stages. Nothing goes to guidelines until a direction is chosen — so revisions happen while a concept is still cheap to change, not after it's built out.

Discovery

We ask about the business, the audience, competitors, and the impression the brand needs to make. This is a short structured conversation, not a lengthy brand-strategy workshop — the goal is enough input to generate real directions, not a strategy document. We also ask what the brand should specifically avoid looking like, which is often more clarifying than what it should look like.

Direction Exploration

We present two to three distinct logo concepts and rough color directions, each representing a different way the brand could present itself. This is where the biggest decisions get made — before any single concept is refined. Presenting genuinely different directions, rather than three variations of the same idea, is what makes this stage worth having at all.

Core Identity Design

Once a direction is chosen, we build out the full system: finalized logo in all required formats, the color palette with exact values, and the typography pairing for headings and body text. We also test the logo at small sizes and in single color, since those are the conditions that break a design that only looked good large and in full color.

Application to Real Assets

The identity is applied to the assets you'll actually use — business cards, social templates, email signature, website tokens — so you see it working in context, not just as an isolated logo file. Problems that never show up on an isolated logo file often surface the moment it sits next to real body text on a real layout.

Delivery

You receive all source files, exported formats, and a guidelines document covering correct and incorrect usage, so the identity stays consistent as other people — employees, freelancers, print shops — start using it. Nothing is withheld to force a return engagement; the files you get are the files a developer or printer needs to work independently.

Our Branding Process

Discovery Session

We learn about your business, values, target audience, and vision.

Research & Inspiration

We analyze your market, competitors, and collect visual inspiration.

Concept Development

Create initial logo concepts and brand direction for your review.

Refinement

Perfect the chosen concept based on your feedback.

Brand System Creation

Develop complete color palette, typography, and brand assets.

Delivery & Guidelines

Provide all files and comprehensive guidelines for consistent use.

Before and After

Before	After
A logo made in a free tool or bought from a marketplace, with no color values documented and no file format beyond a single JPG.	A complete identity kit with vector files, documented color values, and a typography system that works across every format a growing business actually needs.
Every new touchpoint — a sign, a sponsor banner, a uniform — requires guessing at colors and re-exporting the logo from whatever file happens to be on hand.	A guidelines document and full asset library mean any vendor, employee, or freelancer can execute correctly without asking questions first.
The brand looks slightly different depending on who last touched it — one blue on the website, another in the pitch deck, a third on the printed materials.	A single documented system used consistently across every touchpoint, so the brand reads as one company no matter where it's encountered.

What You Get

01Finalized logo in vector (SVG, AI, EPS) and raster (PNG, JPG) formats
02Full color palette with exact hex, RGB, and CMYK values for primary, secondary, and accent colors
03Typography system with defined font pairings for headings, body text, and UI use
04Written brand guidelines covering correct usage, spacing, and common mistakes to avoid
05Social media templates for Instagram, Facebook, and LinkedIn
06Business card design and branded email signature
07CSS variables and design tokens ready for a developer to implement directly

What Affects Scope and Timeline

New Identity vs. Refresh

Building a brand from a blank page and modernizing an existing one that already has market recognition are different projects. A refresh preserves brand equity while updating execution and is usually faster than starting from zero. We identify which existing elements are worth carrying forward before proposing changes.

Number of Logo Concepts and Revision Rounds

The base package includes two to three initial directions and up to two refinement rounds. Additional exploratory concepts or revision rounds beyond that are scoped and quoted separately.

Scope of Application Assets

A logo and color palette alone is a smaller project than a full kit that also covers social templates, business cards, packaging, or signage. Each additional asset type is scoped individually, so you only pay for what you'll actually put in front of customers this year.

Speed of Feedback

Timeline depends heavily on how quickly you review and respond to each stage. A project with same-day feedback moves in weeks; one with sporadic input stretches out regardless of our own capacity.

Existing Brand Assets to Reconcile

If a logo needs to work alongside an existing website, signage, or product packaging that isn't being replaced immediately, we factor those constraints into the design so the new identity doesn't clash with what's staying in place. Flagging these constraints early avoids a design that looks right in isolation but fights everything around it once it ships.

Frequently Asked Questions

What is included in the complete branding package?: The package covers logo design in all required formats, a professional color palette, a typography system, brand guidelines document, social media templates for Instagram, Facebook and LinkedIn, business card design, email signatures, and digital brand tokens for developers. Everything you need to present a consistent identity across every touchpoint.
How many logo concepts will I receive, and how many revisions are included?: We present two to three distinct logo concepts after the initial discovery and research phase. Once you select a direction, we include up to two rounds of refinements to ensure the final design is exactly right for your brand.
How long does a branding project typically take?: A full branding project from discovery session to final delivery usually takes two to four weeks, depending on the scope and how quickly feedback is provided. Rushed timelines can be accommodated for an additional fee.
What file formats will I receive for my logo?: You receive vector files (SVG, AI, EPS) for unlimited scalability, plus PNG and JPG exports in multiple sizes for web, print, and social media use. You own all files outright with no licensing restrictions.
Can you refresh an existing brand without starting from scratch?: Absolutely. If you have an existing identity that needs modernizing, we can work within your current equity — refining the logo, updating the color palette, and creating new guidelines — rather than building everything from zero.

Ready to Build Your Brand?

Let's create a professional brand identity that makes your business memorable.